Leading a small development team to architect, build and drive stakeholder adoption of a next-generation competitions and content platform, alongside the continued delivery of BAU brand websites, digital competition mechanics and co-branded marketing experiences.
Front-end development and day-to-day delivery of brand websites, online competition mechanics and co-branded marketing experiences across a varied portfolio of commercial campaigns.
Designed digital campaign experiences, competition mechanics and branded content, alongside producing digital display advertising using in-house tools. Worked closely with account managers to interpret briefs, develop creative solutions and explore new digital content opportunities.
Spongecell: 2013-2016
Designed and built digital display advertising and rich media experiences using Spongecell's in-house creative tools, including video overlays, interactive formats and lightweight in-ad games. Worked across creative production and technical implementation, developing the combination of design and front-end thinking that later shaped my move into broader digital campaign and web design.
University of Huddersfield: 2010
An industry-focused degree that combined creative design with hands-on programming, covering gameplay systems, real-time graphics, 3D content pipelines and interactive design.
Built through team-based projects that mirrored a professional studio, it grounded me in shipping to deadlines, working across disciplines and balancing creative ambition with technical constraints - foundations I now draw on when shaping architecture, guiding developers and leading delivery as a technical lead.













Shared components rarely die of bugs; they die of props. How a humble Button turns into a switchboard, and how composition keeps React APIs small.

Users don't experience milliseconds; they experience waiting. How to close the gap between measured and felt speed honestly, and spot loading states that hide slowness.

Build vs buy decisions go wrong when they compare price tags. Ask whether customers choose you for this, then count the costs nobody invoices.
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Do you have a project to shape, a campaign to build, or an idea you want to sense-check? I'd love to hear what you're working on
No hard sell - just an honest conversation about whether I'm the right fit, and a personal reply to every enquiry.