Leading a small development team to architect, build and drive stakeholder adoption of a next-generation competitions and content platform, alongside the continued delivery of BAU brand websites, digital competition mechanics and co-branded marketing experiences.
Front-end development and day-to-day delivery of brand websites, online competition mechanics and co-branded marketing experiences across a varied portfolio of commercial campaigns.
Designed digital campaign experiences, competition mechanics and branded content, alongside producing digital display advertising using in-house tools. Worked closely with account managers to interpret briefs, develop creative solutions and explore new digital content opportunities.
Spongecell: 2013-2016
Designed and built digital display advertising and rich media experiences using Spongecell's in-house creative tools, including video overlays, interactive formats and lightweight in-ad games. Worked across creative production and technical implementation, developing the combination of design and front-end thinking that later shaped my move into broader digital campaign and web design.
University of Huddersfield: 2010
An industry-focused degree that combined creative design with hands-on programming, covering gameplay systems, real-time graphics, 3D content pipelines and interactive design.
Built through team-based projects that mirrored a professional studio, it grounded me in shipping to deadlines, working across disciplines and balancing creative ambition with technical constraints - foundations I now draw on when shaping architecture, guiding developers and leading delivery as a technical lead.













Do you have a project to shape, a campaign to build, or an idea you want to sense-check? I'd love to hear what you're working on
No hard sell - just an honest conversation about whether I'm the right fit, and a personal reply to every enquiry.